Print Awards
March 2025
This year’s PRINT Awards promo video embraces the festival’s floral theme, blending organic elegance with the structured world of print design. The visual language is centered around 2D origami-inspired flowers, symbolizing the flat, tactile nature of printed media. A delicate glass texture overlays the visuals, adding depth and a sense of refinement, reflecting the interplay between fragility and permanence in design.
As the animation unfolds, intricate paper-like florals bloom and shift, evoking the craftsmanship behind printmaking. The crescendo of the piece reveals the entire showcase framed in a lush, floral composition, seamlessly integrating nature and design—a tribute to the creative harmony celebrated at this year’s PRINT Awards.
Process
Mindmapping and Freewriting
Storyboarding
Initial Styleframes
Final Styleframes