Commercial Boards:
Vacation Classic Whip Sunscreen
November 2024
This project is a conceptual commercial for Vacation’s Whipped Sunscreen, a product designed to bring the fun back into sun protection. The ad celebrates the product’s unique whipped cream texture and indulgent application by likening it to a dessert for your skin. Set in a dreamy 80s-inspired beach world, the commercial utilizes a retro collage treatment to reflect Vacation’s playful, nostalgic brand identity while creating a visually distinctive and tactile experience for the audience.
By blending a handcrafted paper-texture aesthetic with bold 80s visuals, the ad creates a sense of playful decadence, connecting Vacation’s sunscreen to feelings of summer, self-care, and fun.